BUY LESS – FOR THE ENVIRONMENT
Every product in the world harms the environment in some way. Clothing waste is one of the many problems we face today. We produce too many garments and they don't last long enough. The planet cannot keep up with our level of consumption, so things need to change.
For us at ZO•ON, that means our clothes have to last. Quality is everything to us. We take pride in making durable garments.
A JACKET FROM OUR 1998 COLLECTION
This is Óli, a retired architect. He knows how important it is for things to last and to be made and designed in harmony with the environment. Óli still wears his ZO•ON jacket from our 1998 collection and is very proud of it. Back then the brand was actually called OZON – we changed the name to ZO•ON ICELAND in 2000.
WE DON'T USE PFCs
PFCs (perfluorinated and polyfluorinated compounds) are a group of chemicals that are harmful to the environment and to our health. They are found in many everyday items such as cookware, paper and textiles like rain jackets. Once released into the environment, they spread widely. Scientists have found traces of PFCs in drinking water, air, blood, polar bears and even breast milk. Some PFCs can even cause cancer. Harmful PFCs break down extremely slowly – over several hundred years – if at all.
Since 2020, all ZO•ON products have been made completely PFC-free. To make sure our products repel water, we use a DWR (durable water repellency) treatment that is harmless to our health and the environment.
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